Senior UX Consultant, responsible for the design of the digital direct insurance service (later Allianz Direct).
A programme with the internal working title LCE, staffed with McKinsey consultants, a few Allianz insiders, UX research and me as design lead. The goal was a new market entry in direct insurance.
Vanilla. The first direction aimed at a market entry for AllSecur, the direct insurance subsidiary. We worked it through completely and learned in the process why it would not hold. It was dropped.
Phoenix. The successor, developed consistently and worked out up to the management decision. Material Design cleanly adapted rather than reinvented, so implementation stood on familiar ground.
Officially I was a UX consultant — as a freelancer in Germany a lead title cannot be held. In practice I led design within the project team. Management decided after I had left; the programme became Allianz Direct.
