Editorial design for Germany's first WIRED, focused on digital publishing: content as rich content for iPad. Alongside that ran the classic art department work.
Condé Nast · editorial design
Germany's first WIRED on iPad
As part of the art department I designed the editorial for Germany's first WIRED, focused on bringing the content to life for digital publishing on iPad.
The trick
Instead of static images: rich content
The real work began earlier, in print: laying out content so that it could move later. Images were cut apart for compositing so they could build up layer by layer. A map grew slowly into view. In the article on people, apps and traffic, vehicles in a paper-cut look drove across the page with sound. Long reading passages stayed what they were. We tried a lot and used little: whatever made no sense or did not carry never made the issue.
The bridge between editorial design and digital publishing.
