Design Systems,
Tokens &
Design Logic
I turn design complexity into systems — building the logic, tokens, and components that make products consistent, scalable, and fast.
Multi-brand token architecture for 13 product brands — from naming conventions to Style Dictionary pipeline and Figma integration.
Establishing contribution workflows, review processes, and documentation standards for a 168-component design system.
End-to-end redesign of mobile checkout flow — reducing drop-off by 23% through progressive disclosure and trust signals.
Good design isn't about aesthetics — it's about building systems that make the right decision obvious, that scale without breaking, and that any team member can extend with confidence.
I've spent the last decade working at the intersection of design, engineering, and strategy — building the systems that make complex products work at scale.
My focus is Design Systems and Design Logic: the frameworks, tokens, and components that give teams a shared language. I've led design system initiatives at companies ranging from early-stage startups to Fortune 500 enterprises, always with the same north star — make the obvious choice the easy choice.
Before moving into system-level work, I shipped consumer products for brands like BMW, AMD, O2, and E.ON. That product background informs everything I build: systems that serve real teams shipping real products.
Let's talk
about your next
product.
I'm currently open to new opportunities — particularly roles involving design systems, product leadership, or building the design infrastructure that makes great products possible.