Senior Product Designer for Design Systems, evolving the cross-brand ONE Design System.
O2, blau, ALDI TALK, netto KOM and others run on the same foundation. My work on the ONE Design System is less about individual components than about the rules by which a brand adopts the system.
Decisions. Dark mode existed only as a requirement on individual elements. I rolled it out systemically across every brand, together with design standards, rules and heuristics as a binding basis, and a role model for design operations.
The biggest rebuild: making the design system agent-addressable, usable through the in-house AI rather than sitting there as a library.
Building up. The team grew from twelve to twenty-four people in this period. I was involved in more than half of the hires and advised against more than two thirds of the applicants.
Deliberately set up as a time-limited hands-on engagement: after two mergers I wanted to be deep inside a cross-brand system again, and gave up a title for it.
One initiative of my own covers AI and UX: how we use AI tools in the team, and how AI interfaces need to be designed for consumers. The agentic rebuild of the design system grew out of that work.