UX Product Manager, loyalty apps and proximity/location-based solutions at scale.
Loyalty, in hand every day
Lead concept designer for the user experience of PAYBACK's mobile products, plus product design and strategy for the next generation.
I started with the iPad app. After that came the concept for the new PAYBACK app under the code name Wingman, which the payment product moved into as well.
In parallel we built a design system in the background, together as a team, with certain parts under my responsibility.
Loyalty is a field where habit is everything: people pull the app out at the checkout, under time pressure, with one hand. What was built there still carries today.
Proximity, laid out early. Location-based features were in the concept and the prototype from the start. They were implemented, exactly as designed, only years later.
From one programme to a platform. LoyaltyPartner Solutions, the parent company, also hosts the loyalty programmes of Lufthansa and Deutsche Bahn. There the same solution could serve several programmes instead of just one. That is why I made the move: the proximity solution for PAYBACK became an open platform for third parties.
