The room created by the tokenised design system went into validating a new design strategy: Next Design, with Avira+ at its heart.
Avira · design strategy
How far can product design be renewed?
Because the tokenised design system made workflows markedly more efficient, there was room to validate a new design strategy: "Next Design".
Approach
Three grades of exploration
Across grades of exploration, incremental, disruptive and conceptual, we tested how far the product design could be renewed. I owned direction and prioritisation; the explorations were built with the team.
At its heart · Avira+
Ubiquitous computing for the consumer market
Avira+ joins cloud computing with device-based IT security, familiar from enterprise solutions but rethought here for the consumer market.
