CECONOMY
A large-scale marketplace concept for extended online retail, published under the new holding's name.
MediaMarktSaturn
UX Manager in a Lean-Startup innovation team, validation, concept and realisation.
UX Manager in a Lean-Startup innovation team, validation, concept and realisation.
MediaMarkt and Saturn under one roof, plus the newly founded holding CECONOMY. My role was in UX management: testing product ideas in a structured way before they were built.
CECONOMY
A large-scale marketplace concept for extended online retail, published under the new holding's name.
Family Account
A shared family account for the MediaMarkt/Saturn ecosystem. Completed via redblue and live today.
Vera
A platform for stores to manage their own events: invite, handle acceptances and refusals, control group mails.
Lean startup
The common thread: test assumptions early, validate concepts, invest only afterwards.
The work continued through the group subsidiary redblue Marketing. Moving within the group kept the collaboration alive beyond the term that applies to freelance engagements with a single client.
A large-scale marketplace concept for extended online retail, published under the name of the newly founded holding.
A shared family account for the MediaMarkt/Saturn ecosystem, carried to completion via Red Blue and live today.
A small online platform for stores to manage their in-house events, invite customers, handle RSVPs, control group emails.