Family Account

A family account sounds simple until you build one. The idea fit in a line: one group creates an account on which all members collect and redeem benefits, points and coupons together. It gets complicated the moment several people need different rights over the same balance — who may redeem, who only collect, who may add someone. I wrote the proposal myself: three phases, 53 person-days. What followed was the full path — research, workshop, wireframes, clickable prototype, technical specification for handover. It was not finished there. I completed Family Account at the agency Red Blue, back in the craft rather than in management. Even then the management decision took so long that I had to hand the project over — by that time I was working for another client. It went live nonetheless. The feature set ended up cut differently from my designs. That is what long decision paths do, and it does not change the fact that the concept became a product.